Culture Collective — Brand Audit
Question 1 of 10
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01
How would you describe your current brand identity?
Think about your logo, colours, fonts and how consistently they appear across all touchpoints.
02
How well does your website convert visitors into leads or sales?
Consider load speed, mobile experience, and whether visitors take the action you intend.
03
How active and strategic is your social media presence?
Are you posting consistently, with purpose, on the right platforms for your audience?
04
What is the quality of your visual content?
Photography and video are often a brand's first impression. How well do yours represent your business?
05
Are you running paid advertising — and do you know if it's working?
Meta, Google, dark ads. Paid media done properly is one of the highest-ROI activities for a growing brand.
06
How visible is your business on Google search?
When your ideal client searches for what you offer, are you showing up — organically or through ads?
07
Are you capturing and nurturing leads with email or SMS marketing?
Most buyers need multiple touchpoints. Email and SMS automation turns interest into revenue.
08
Do you have a clear, consistent tone of voice and messaging strategy?
Great brands sound as recognisable as they look. Is your copy consistent and compelling?
09
How well do your marketing efforts align with your sales pipeline?
Marketing and sales should be fuelling each other. Does your content move people toward a buying decision?
10
How do you currently measure the performance of your marketing?
If you can't measure it, you can't improve it. Data turns guesswork into growth.
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